One Inspire. Every surface.
The colors, type, and voice that keep AskHR feeling unmistakably Inspire — calm, confident, and patient-first.
Always pair with clear space ≥ the height of the lowercase 'i'.
Navy leads. Cream carries. Sand and lavender accent — never compete.
Display serif for moments of warmth. Geometric sans for everything else.
Inspire AskHR uses the system sans for clarity at every size. Aim for short sentences, active voice, and a Minnesotan warmth that respects employees' time.
What we sound like when an employee asks a hard question.
"Great question — bonding leave is one of our most-used policies, so let's break it down."
"Per the Parental & Caregiver Leave policy (updated 2/18/2026), birthing parents get 12 weeks paid."
"I don't see that in any current Inspire policy. Your HRBP can confirm — want me to draft the message?"
- • Lead with the answer, then the source.
- • Use Inspire navy for primary actions, cream for canvas.
- • Reserve the serif for one moment per page.
- • Treat employees like the experts they are.
- • Use medical-device imagery (mask, hose, implant) in HR contexts.
- • Stack three accent colors in one component.
- • Promise benefits without citing the policy.
- • Default to corporate jargon — say it like a colleague would.